Halloween Snapchat Deer Filter Makeup Tutorial

Does your brain need a break from the current woes of the world? Just remind yourself Halloween is only 2 weeks away. Here's how to pull off this a-DOE-able costume!

I Was Cyberbullied About My Nose—Here's How I Got Over It

Spoiler alert: Self-love wins in the end. (It always does!)

Covergirl's Slogan Isn't 'Easy, Breezy, Beautiful' Anymore & The Change Is Refreshing

We hope COVERGIRL's new slogan is a sign of things to come in the beauty industry.

How YouTube Makeup Tutorials Helped Me Survive High School

Show of hands, how many "Older Millennials" wish YouTube makeup tutorials were around when you were in high school?

Why Lipstick Is The Only Makeup I Wear

Why Maggie Gyllenhaal brings lipstick with her everywhere — even to the Women's March.

I'm a Hairy Woman in America, and This Is What It Taught Me About Assimilation

In the midst of all the plucking, waxing and shaving, have you ever stopped to ask yourself, "Why am I doing this?"

This company created a line of customized dolls to represent women, like model Winnie Harlow, who were born with vitiligo. http://bit.ly/2fLNtP8

I Ruined My Great Hair Trying to Have 'Good Hair'

“Even when my hair broke off in my hands, even when it lost its curl, I continued to fight to look like someone I was not.”

A Handy Guide To Figuring Out Your Curl Type

Tried to determine your curl pattern but failed? It’s not your fault.

We are without words, we can barely wrap our minds around the senseless acts of violence committed yesterday. Our hearts go out to everyone impacted by the horrific events in Las Vegas.

Unpopular Opinion: Stop Telling Me Oily Lids Are Cool

What happens when a trait you’ve tried to change for years is suddenly the hottest trend?

Here's How to Remove Your Halloween Makeup the Right Way

The scariest part of Halloween? What your skin looks like the next morning if you don’t wash your face properly! 😱

What It's REALLY Like to Go to Training Camp for Models

Cat fights and egos? Think again.

The Biggest Mistakes You're Making With Your Acne Scars — And How To Fix 'Em

Before you try that at-home recipe, read this.


Yesssss, Tracee Ellis Ross! Yes!

How One Model Learned to Embrace Her Cystic Acne

"I'm much gentler with myself..."

4 Men Tell Us Their Body Insecurities, and It's Honestly Refreshing

"The problem is men usually struggle with body insecurity entirely by themselves."

It Cosmetics

When a potential investor turned her down saying, “I’m just not sure women will buy makeup from someone who looks like you, you know, with your body and your weight.” It Cosmetics' Jamie Kern Lima set out to prove him wrong.

How This Teen’s Journey With Cancer Inspired Her Beauty Channel

How Emily found inspiration and comfort in makeup.

Master of None's Lena Waithe made Emmy history tonight as the first-ever black woman to win for Outstanding Writing for a Comedy Series. 🙌

The Real Story Behind The Indian Beauty Remedies You See On Instagram

Did you know this product can be used for more than just your lashes?


We have been so inspired by TIME's 'Firsts' series, spotlighting the incredible women who are changing our world: http://time.com/collection/firsts/

Salma Hayek's Beauty Routine Is Extreme Minimalist Goals

Salma Hayek Pinault shares her 6 Beauty Philosophies (we're especially digging #5).

Why Wearing Makeup Is a Feminist Statement

"But what if I feel my most beautiful when I wear makeup? Am I playing into patriarchal standards of beauty when I conceal the bags under my eyes or hide a pimple?"

Gloria Steinem Attended Her First Fashion Show Ever Last Night

It was no coincidence Gloria Steinem picked Prabal Gurung's NYFW show.

Rihanna talking about all the different Fenty Beauty foundation shades is everything to us

The awesome reason Rihanna's new foundation line comes in 40 different shades.

Beauty is wonderful, but it isn't everything.

With so much going on in the world right now, our brains can feel like they're swimming. Find a moment in the overwhelm this Labor Day to catch your breath.

📷: Jordan Hammond

How Trump’s Presidency Is Making Women Change Their Hair

This hair trend has political roots.

Everyone Should Read Taraji P. Henson's Powerful Message About Natural Hair

Taraji P. Henson opens up about learning to love her unprocessed hair.

A Body Project: Lex On Their Skin

"I think even compared to how I was when I first came out about my identity, I look at that little Lex...and think, 'Wow, I’m still growing into this process of being me.'"

Fashion Designer Norma Kamali Explains the Biggest Difference Between Being 21 and 71

How many times have you looked back at a photo of your younger, more insecure self and thought, "Hey, I actually looked pretty great!"?

This Is How Much Male Politicians Actually Spend On Hair & Makeup

Makeup is for everyone — even politicians.

Follow your own North Star. ⭐
A little #mondaymotivation from Michelle Obama.

Going Braless Makes Me Feel Empowered—and No, I'm Not an A Cup

Are you a member of the No Bra Club?

17 Millennial Women Reveal Their Self-Care Routine For Dealing With Trump

This presidency is causing us all to dive into self care.

I Swapped My Straight Hair for 4 Months of Braids, and Here's What I Learned

By letting go of society's beauty standards, she was finally able to feel beautiful.

I Used Skin Whitening Products for Years — Here’s What Made Me Stop

"Why was I trying so hard to look different?"

Why Lizzo Is The Beauty Icon We Need Right Now

Lizzo may not need a crown to feel like a queen, but we've crowned the singer/feminist/performance artist/musician our #WCW.

Mindy Kaling, spot on as usual.

Maybelline Wants to Bring Shade Inclusivity to a Drugstore Near You

What this collab will mean for Maybelline New York and makeup at-large:

My Caribbean Mom Taught Me a Skincare Secret That's More Important Now Than Ever

Is there some truth to skincare minimalism?

Beauty health Salon